S4M partners with IHS Markit and publishes the first worldwide study dedicated to the share of drive-to-store advertising investments.
The State of Drive-to-Store Advertising 2019 is the first study that assesses the size of the advertising market across all types of media from a drive-to-store campaign perspective.
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Worldwide & by country
- Market size and retail advertising expenditure forecasts
- Share of drive-to-store in total ad spending by industry and media
- Main advantages and challenges of Drive-to-Store
- Retailers' favorite KPIs to measure the impact of drive-to-store campaigns
- Ranking of the most effective media to generate in-store traffic
Download the full study CLICK HERE
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