State of Drive-to-Store Advertising 2019

S4M partners with IHS Markit and publishes the first worldwide study dedicated to the share of drive-to-store advertising investments.

The State of Drive-to-Store Advertising 2019 is the first study that assesses the size of the advertising market across all types of media from a drive-to-store campaign perspective.

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Key figures of the study

Worldwide & by country

- Market size and retail advertising expenditure forecasts

- Share of drive-to-store in total ad spending by industry and media

- Main advantages and challenges of Drive-to-Store

- Retailers' favorite KPIs to measure the impact of drive-to-store campaigns

- Ranking of the most effective media to generate in-store traffic

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