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title: Retail Insights Barometer by Locala
image: https://go.asklocala.com/hubfs/Barom%C3%A8tre%202025%20-%20EN%20-%20vissual%20assets%20-%20landing%20page%20-1.png
---

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Retail Trends 2025

## New Retail is accelerating

![Sandrine Prefaut](https://go.asklocala.com/hs-fs/hubfs/Sandrine%20Prefaut.png?width=217&height=217&name=Sandrine%20Prefaut.png "Sandrine Prefaut")

Sandrine Préfaut, General Manager Europe

In 2025, retail is accelerating its transformation, driven by the rise of artificial intelligence (AI), data, and the omnichannel experience.

Far from being mere trends, these developments have become strategic imperatives for companies looking to remain competitive in a challenging economic environment and an ever-evolving market.

![Baromètre 2025 - EN - vissual assets - landing page ](https://go.asklocala.com/hubfs/Barom%C3%A8tre%202025%20-%20EN%20-%20vissual%20assets%20-%20landing%20page%20.png "Baromètre 2025 - EN - vissual assets - landing page ")