The Drive-to-Store Handbook

Download our latest guide to discover the best tactics and strategies to increase consumer visits to your store locations.

If you are a business, big or small, with a physical location, you need to figure out how to get consumers into your store, restaurant, or dealership.

S4M has developed The Drive-to-Store Handbook, a best practices guide highlighting the most effective drive-to-store tactics for brands, with proven successes from our very own clients.

The Drive-to-Store Handbook

In this guide, you will find the three critical elements of creating, managing, and optimizing drive-to-store campaigns. The insights in the report include:

  • The goal of a drive-to-store campaign is different from a standard ad campaign, so getting the set-up right is crucial. That means considering things like travel time, radius targeting, and precise competitor targeting.
  • The biggest mistake people make when running drive-to-store campaigns is only measuring performance at the end. But by that point, if people aren’t flocking to your store, it’s too late. That's why foot traffic and optimizing the campaign mid-flight is critical to its overall success.
  • Success stories from major brands like Palmer’s, L'Occitane, St Hubert, Volkswagen, McDonald's, Dr.Oetker and Nando's to demonstrate the real impact of a well-executed drive-to-store campaign.

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